Diriyah Company launches "Diriyah Tan" in Collaboration with Pantone

Diriyah, 9 April 2025: Diriyah Company is enhancing its ongoing marketing activities with the introduction of an exciting new Pantone Color – Diriyah Tan – that reflects its traditional mudbrick architecture.

Diriyah Tan is the defining color of the city of Earth, inspired by the rich heritage and birthplace of Saudi Arabia, the golden tan hue embodies the essence of Diriyah and will become a powerful symbol of Diriyah in future marketing activities and merchandise.

The unique Diriyah Tan shade has been derived from a rich blend of mud brick materials, capturing the essence of traditional Najdi construction and being used in numerous ways across The City of Earth.

Diriyah Company Group CEO, Jerry Inzerillo said: “We are proud to launch our unique new Pantone color Diriyah Tan - a timeless color that will be instantly recognizable to anyone who has visited our incredible At-Turaif UNESCO World Heritage Site and experienced our new assets across Bujairi Terrace and the Bab Samhan Hotel.”

“Diriyah Tan has the power to evoke Saudi Arabia’s rich heritage while also symbolizing our vision for the future. Our new pantone shade will strengthen our message as we proudly share The City of Earth with the world, a global gathering place with humanity at its core.”

Laurie Pressman, Vice President, Pantone Color Institute, emphasized the power of color and design in shaping experiences, stating: "By selecting 'Diriyah Tan', a rich shade inspired by mud bricks with a warm golden tone, we honor Saudi Arabia’s history while conveying a vision for the future. This color reflects the texture and essence of the natural building materials that define Diriyah, highlighting At-Turaif, a UNESCO World Heritage site, as a global gathering place. It stands as a beacon of education and knowledge, fostering inspiration and empowering youth to become the leaders of tomorrow."

Situated on the outskirts of Riyadh, Diriyah has welcomed over 3 million visits to the UNESCO World heritage site of At-Turaif and the premium dining destination of Bujairi Terrace since their opening in 2022.

Construction work is now well underway on multiple assets across the Diriyah and Wadi Safar development areas that will include providing homes for an estimated 100,000 people,  nearly 40 global hotel brands, the 20,000 multipurpose Diriyah Arena, Royal Diriyah Opera House, museums and art galleries, offices for tens of thousands of professionals, a Greg Norman designed championship golf course, retail districts, restaurants and casual dining outlets and parks, footpaths and cycleway.