Maison Assouline Opens Its Flagship Boutique at Bujairi Terrace

Today marks an exciting milestone as Maison Assouline opens its flagship boutique, restaurant, and piano bar at Bujairi Terrace in Diriyah, Saudi Arabia. The grand opening attracted a vibrant crowd of distinguished guests, influencers, and media, highlighting the importance of this new addition to the region's luxury and cultural landscape.

The event featured Diriyah Company Group CEO Jerry Inzerillo alongside Maison Assouline founders Martine and Prosper Assouline. Guests enjoyed a unique blend of luxury, creativity, and culture, all set against the rich heritage of Diriyah, emphasizing tradition and authenticity.

This two-story venue boasts an outdoor terrace with views of Diriyah and Wadi Hanifa. Guests will find an impressive selection of Assouline's latest titles, rare first editions, and unique vintage books, all reflecting a sophisticated lifestyle.

The opening of Maison Assouline aligns with Diriyah Company's vision to collaborate with international brands in lifestyle and retail, positioning Diriyah as a premier cultural and lifestyle destination.

To commemorate this occasion, Diriyah, in partnership with Maison Assouline, launched “Diriyah Culture: Doors,” the second edition of its cultural series dedicated to Diriyah's historical and cultural heritage. This initiative spotlights Diriyah’s commitment to preserving its 300-year-old legacy and showcases the artistic craftsmanship of traditional doors, a vital part of Diriyah's identity.