Diriyah Company Showcases Authentic Saudi Heritage at the "Visit Saudi" Pavilion

Diriyah Company is participating in presenting Saudi heritage and culture to a global audience from a Chinese UNESCO World Heritage Site through its stand at the Visit Saudi pavilion during the “Saudi Travel Festival” taking place in the esteemed Tian-Tan Park in Beijing, China. This initiative is part of a worldwide promotional campaign in China, which was inaugurated by His Excellency Ahmed Al-Khateeb, the Minister of Tourism, on Thursday, October 17.

The Diriyah Pavilion provides visitors with distinctive interactive experiences, showcasing the true hospitality of Saudi Arabia through the offering of traditional Saudi coffee and dates, in addition to inviting attendees to don “Bisht Al-Barqa” and capture memorable photographs with Diriyah as a background. Furthermore, visitors are able to participate in artistic endeavors utilizing clay materials and by exploring the art of Arabic calligraphy, all set against a backdrop that embodies authentic Saudi heritage, enhanced by the melodies of the oud musical instrument.

The “Saudi Travel Festival”, which commenced on October 18 and will continue until October 26, 2024, aims to enhance the perception and awareness of Saudi Arabia's tourist and historical destinations, as well as its rich culture. The event will highlight the cultural diversity and historical depth of the Kingdom.

The exhibition features numerous engaging offers for visitors, including travel packages that allow them to explore the Kingdom and visit its most significant historical and tourist attractions, including Diriyah, as well as enriching experiences in the Kingdom.